A correctly implemented Local SEO Denver strategy brings a lot of awareness and visibility. Research shows that people who search for businesses in their area often visit or call them within the day.
In addition, a strong local online presence establishes your business’ credibility and builds trust. This includes filling out your Google my business profile, citations, and reviews.
Local SEO is a great way to get your business in front of more potential customers in your area. If done correctly, it can lead to a significant increase in website traffic, store visits, and sales. It is also much more cost-effective than traditional SEO and other forms of marketing. This is because your targeted audience is much more likely to convert into paying customers, and they are already interested in your product or service.
Using the right keywords is one of the most important factors when it comes to local search engine optimization. However, choosing the right keywords can be a difficult task. Fortunately, there are several tools that can help you find the best keywords for your business. One of the best is Google’s Keyword Planner. This tool can help you discover new keywords and see how many people are searching for them.
Another useful tool is Semrush’s Local SEO Checkup. This tool analyzes your website and your competitors’ websites to find the best keywords for your business. It also provides recommendations for improving your local search engine optimization.
It is also important to make sure your Google My Business profile is filled out completely. This includes adding a detailed description of your products and services, as well as images. It is also important to include your company’s phone number and address. Finally, be sure to add a link to your website.
A well-completed Google My Business profile can help you rank higher in local search results. It can also improve the user experience and brand awareness. It can also increase the amount of clicks and conversions you receive.
While regular search engines use algorithmic rankings to determine organic results, local searches are more human-focused. Searchers are looking for a specific product or service in a specific location, so local SEO can help them find it. This is important because more and more consumers are using their mobile devices to make purchases.
In addition to filling out your GMB profile, you should also claim your local profiles on other popular directories, such as Yelp, Bing Places for Business, and Apple Maps. You should also encourage your customers to review you on these sites. However, be sure to read the terms of service for each site before asking for reviews.
Increased Conversions
While attracting visitors to your website is good, converting them into paying customers is better. Local SEO makes it easy to get those customers by ensuring that the traffic you attract is coming from people who are looking for your services in their area. This means that you’ll be able to convert more of the leads that visit your site into sales, signups or inquiries — a much higher return on investment than other marketing channels.
The leads generated through local SEO are also more likely to become returning customers. That’s because the people searching for businesses via Google Maps are already highly motivated and ready to make a purchase. This means that they’re more likely to click on a business with a decent average rating or one that has an engaging online presence, such as by sharing reviews and testimonials or by posting regular blog content.
Another way that local SEO drives conversions is by optimizing your Google Maps profile to include all the relevant information about your business. This includes your address, contact number, and other essential information that will help potential customers make a decision to call you or visit you. This is accomplished through local keyword research and by incorporating geo-targeted keywords into your content. You can also take it a step further by implementing schema markup on your website, which will allow search engines to display your business info in rich results snippets in search engine results pages.
In addition, local SEO can help you build credibility and authority by generating backlinks from relevant websites in your industry. You can do this by submitting your listing to reputable directories, getting featured in local publications or blogs, and asking for customer reviews on your Google business account or other sites that encourage user-generated content (UGC). This will help increase your local search rankings, which in turn will lead to more visibility and more opportunities for conversions. This is especially true if the links you receive from these sources are high-quality, which you can improve by using tools such as the Google Keyword Planner or by seeking out guest posts on relevant blogs in your niche.
Increased Customer Loyalty
One of the most significant benefits of local SEO is increased customer loyalty. According to studies, returning customers are 52% more likely to purchase than first-timers. This is because of the trust that has been built between the business and the user over time, and it’s easy to build this trust through implementing a robust local SEO strategy.
Local SEO involves optimizing a website and online presence (like local listings) to attract more users in the specific geographic area that your client serves. This is achieved by using locally relevant keywords on the website, creating local-minded content, and managing a network of citations to improve search visibility. This is a great alternative to traditional advertising methods that can be expensive and less effective.
Among the most important local SEO tactics are incorporating reviews and testimonials into your content strategy, which can help boost conversion rates. This is because reviews can help a potential customer feel confident about your business’ products or services. They can also show the authenticity of your brand. Moreover, they can help a consumer understand how your brand differs from the competition, which can make them more inclined to do business with you.
Additionally, a local SEO strategy can include promoting your business on social media platforms, creating and monitoring online reviews, and encouraging a positive interaction with your business in the community by fostering an active presence in events. All of this can help you establish a strong presence in the community and encourage people to visit your business, resulting in an increase in sales and brand awareness.
The bottom line is that local SEO is a critical component for businesses that want to succeed in a competitive market. By boosting search visibility, generating more relevant traffic, and improving conversion rates, local SEO can help your clients achieve the online success they deserve. To get started, optimize your clients’ websites with relevant local keywords and implement a comprehensive content marketing strategy to drive more traffic. For more information, contact the experts at WSI today!
Brand Awareness
Local SEO is not just about ranking your client’s website high in search engine results pages (SERPs). It also helps them build a stronger brand image by attracting and converting more locally-relevant traffic. This means that they’ll be able to promote their products and services more effectively, as users searching for keywords such as “best pizza near me” or “best scent candles for dentists” are highly likely to become customers.
This kind of visibility is even more crucial for small businesses, who may have a harder time competing against bigger brands with a large marketing budget and a huge online presence. With the help of local SEO, however, they can attract a larger audience of potential customers that’s easier to convert.
As we all know, people are very hesitant to trust a business that they’ve never used before. Whether it’s a dentist or a locksmith, they want to see proof that other people have had positive experiences with them. This is why gaining and maintaining good reviews on your Google business profile is so important. Not only does it boost your search ranking, but it shows consumers that you take customer feedback seriously.
One way to do this is by monitoring your competitor’s Google search ranking with tools like Semrush. This tool will show you the keywords that your competitors are ranking for, as well as their position in the results. It will also tell you the number of local searches that are being conducted for these keywords. This can be a great starting point for finding new keywords to target with your local SEO strategy.
Another way to boost your local SEO is by creating quality content that’s relevant to the needs of your local audience. This could be blog posts that address common concerns, or it could be videos or infographics that share interesting data about your local area. In addition, you can also use the local SEO keyword gap tool from Semrush to find keywords that your competitors are ranking for but that you’re not. This will help you identify opportunities to target new keywords and improve your ranking position in the search results.